01Anticipate
Artificial Intelligence
Anticipation · AIUpload an image or a video and get attention maps, Impact Score and memory in seconds, benchmarked against your industry.
Discover the Artificial Intelligence
Step inside your audience’s mind
Neuroscience for brands that want to lead.
Databrain anticipates, validates and measures your audience’s real response —attention, memory and emotion— and compares it against your industry benchmarks. You will know what works before you invest.
The ecosystem
The most complete neuromarketing ecosystem.
Three ways of reading your audience’s mind, in one place: the artificial intelligence that anticipates, the online studies that validate and the lab neuroscience that confirms.
02Validate
Remote
Validation · OnlineStudies with real audiences by webcam, at scale and with no hardware. Remote eye tracking and behavioral response, with privacy guaranteed: camera recordings are never stored.
Discover Remote03Measure
Neurolab
Certainty · LabLab neuroscience: 8-channel EEG (engagement, cognitive load, memory and event-related potentials), high-precision eye tracking, facial response, voice emotion and implicit association.
Discover Neurolab01 · Artificial IntelligencePowered by 
Everything your audience will never tell you in a survey.
The AI anticipates in seconds where your audience looks, which details stick and how they feel, with no recruiting at all.
Analyzed ad Example
Headline 29 %
Brand 5 %
Product 4 %
Impact Score
5.2/10
Anticipated impact, from 0 to 10
Seven metrics
Attention76
Cognitive demand51
Memory56
Engagement77
Intention83
Trust56
Avoidance24
Areas of interest
Headline29 %
Brand5 %
Product4 %
Artificial Intelligence · Video
Where the gaze lands, second by second.
Attention, engagement, memory and cognitive load across every second of your video.
Artificial Intelligence · The science
The science behind every number.
A neuroscience engine with more than 100 machine learning models, validated against real EEG, eye tracking and facial response measurements.
+20
Years of data
+100B
Data points
+300K
Real participants
95%
AI accuracy
Agreement between the AI attention maps and lab eye tracking, per Neurons’ validation.
02 · Remote
Set up an online study in minutes.
You design the study, share a link and real people take it from home with their webcam. Remote takes care of calibration, quality controls and analysis.
- 01Build the protocolUpload images and videos, set how long each one runs and whether they play in a fixed or random order.
- 02Add questions and contextBuilt-in survey at the start, between stimuli or at the end, plus the option to show your ad inside a simulated social feed.
- 03Recruit your wayShare the link with your own audience or connect it to a participant panel: the study respects quotas and sends each person back to their panel.
- 04Verified calibrationEach participant calibrates their gaze with the webcam and it is checked against control points. Sessions below the standard are left out of the analysis.
- 05Rigor in every resultHeatmaps, areas of interest, facial emotion, implicit response and A/B tests, with scientific-grade statistics and an AI-interpreted report.
- 06Privacy by designGaze is computed in the participant’s browser: their face is never recorded or stored.
03 · Neurolab
Lab technology, synchronized to the millisecond.
We measure the brain’s and the body’s response with the same equipment used in academic research, all on a single timeline.
8-channel EEGEngagement, cognitive load, memory and event-related potentials, read from brain activity.
Screen-based eye trackingLab precision for ads, websites and on-screen packaging.
Eye-tracking glassesGaze in the real world: shelf, point of sale and product experience.
GSR and heart rateThe body’s emotional arousal, second by second.
- Facial responseThe emotions that show on the face while watching.
- Voice emotionTone reveals emotions that words keep quiet.
- Implicit associationThe response felt before it is thought.
- Audience analysisHow the response changes with each audience profile.
Every signal is synchronized and analyzed with scientific-grade methods: event-related potentials, inter-subject synchrony and areas of interest that follow the object in the video, with reports explained for non-specialists.
Discover Neurolab
The whole ecosystem
From the gaze to brain activity.
- Attention mapsWhere the gaze lands, second by second.
- FocusHow concentrated attention is.
- Impact ScoreA single number you can compare against your industry.
- MemoryHow likely people are to remember it.
- EngagementThe positive emotional response it triggers.
- IntentionThe readiness to act or buy.
- TrustHow credible and authentic it feels.
- ClarityHow clearly the message comes across.
- Cognitive demandHow much effort it takes to process.
- Areas of interestZone-by-zone analysis on image and video.
- Industry benchmarksKnow whether you are winning or losing the fight.
- Eye trackingBy webcam, or high-precision in the lab.
- EEGBrain activity across 8 channels.
- Facial responseEmotion read on the face.
- Voice emotionTone reveals emotions that words leave unsaid.
- Implicit associationThe response you feel before you think it.
Use cases
For every visual decision your brand makes.
Advertising and campaigns
Packaging and product
UX, web and apps
Retail and point of sale
Content and social media
Branding and identity
Plans
Start free. Scale whenever you want.
Start with the AI and move up a layer when the stakes call for it.
Artificial Intelligence
fromUS$19/month
AI image and video analysis. Four plans based on credit volume and team size.
- Start free: 3 images and 1 video
- Attention maps, impact and memory
- AI optimization and benchmarks
Remote
Included
Studies with real audiences by webcam, included in your AI plan.
- Included in every plan
- 25 to 300 participants per month, depending on the plan
- Turnkey projects available
- Results only, never the face
Neurolab
Custom
Lab neuroscience studies, designed around your objective.
- EEG, eye tracking, facial and voice
- Methodology and sample built for you
- Turnkey proposal
Frequently asked questions
Neuromarketing, in five answers.
What is neuromarketing?
Neuromarketing applies neuroscience to marketing in order to measure how your audience’s brain reacts —attention, memory and emotion— to an ad, a product or an experience, beyond the answers people declare in a survey.
How does Databrain’s AI anticipate attention?
Databrain AI runs on the technology of Neurons Inc., trained on more than 20 years of neuroscience data and over 300,000 real participants. When you upload an image or a video, it anticipates in seconds where people look, what they remember and what makes an impact on them, with up to 95% accuracy.
Do I need hardware to run a study with Remote?
No. Remote runs studies with real audiences by webcam, with no special hardware and at scale, included in every AI plan. Camera recordings are never stored: only the results.
What does a study at Neurolab measure?
In the lab we measure with 8-channel EEG (engagement, cognitive load, memory and event-related potentials), high-precision eye tracking, facial response, voice emotion and implicit association.
How much does it cost to get started?
You can start free by analyzing three images and one video with the AI. AI plans start at US$19 per month and include Remote; Neurolab is quoted to order.
Stop guessing.
Anticipate.
Try the AI for free. When you need certainty, the whole ecosystem is waiting for you.